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Product changelog

Mapsdata updates

Mapsdata finds local businesses on Google Maps, identifies the people behind them, and verifies how to reach them. These are the product and data-quality improvements we have shipped since beta.

Version 2.4

How Mapsdata Searches Google Categories & Filters Owner Data

Mapsdata now pairs Google category suggestions with owner and decision-maker filters. A user can start with Google’s business taxonomy, run a live local search, and keep only leads with the contact data required for outreach.

New

  • Google category suggestions appear while a user enters a business type.
  • Owner-name and decision-maker filters isolate leads with a named contact.
  • Free-text terms remain available for niches that do not map neatly to one category.

Improved

  • Category selection reduces ambiguity between similar business types.
  • Contact filters remove records that do not meet a campaign’s data requirements.
  • The same search can still be broadened when strict category matching is unnecessary.
Version 2.3

How Mapsdata Discovers Direct Owner Emails

Mapsdata now searches for direct owner emails after it identifies the person behind a local business. Owner emails stay separate from generic business inboxes, so teams can choose the right contact for each message.

New

  • Owner emails have dedicated fields in lead tables, detail pages, and CSV exports.
  • Decision-maker emails remain separate when the best contact is not the owner.
  • A second discovery pass can confirm an address that Mapsdata found elsewhere.

Improved

  • Every discovered address passes through the same built-in email verification step.
  • Confirmed owner emails receive a clear Verified label instead of an unqualified address.
  • Generic and personal contacts no longer compete for the same email column.
Version 2.2

How Mapsdata Cross-Validates Owners Across 7+ Sources

Mapsdata uses a proprietary matching system cross-references 7+ sources before it assigns an owner to a business. It combines proprietary datasets with business directories, partner data, company websites, official records, and social signals.

New

  • A mix of proprietary datasets, business directories, partner data, official records, and social signals contributes to owner identification.
  • Mapsdata can confirm one person across multiple independent records.
  • Source-specific data is normalized into one structured lead record.

Improved

  • Cross-validation reduces false matches between businesses with similar names.
  • Location-aware matching helps distinguish branches, franchises, and nearby companies.
  • An average Mapsdata search now returns a named owner for more than 70% of businesses.
Version 2.1

How Mapsdata Finds & Verifies Owner Phone Numbers

Mapsdata now separates the business line from direct owner phone numbers. Each number can include a line type and a verification signal, which helps teams choose between a mobile, landline, or VoIP contact.

New

  • Direct owner numbers appear alongside the phone number published on Google Maps.
  • Phone types identify mobile, landline, and VoIP numbers when classification is available.
  • A verification marker shows when a second independent source confirms the same number.

Improved

  • Mapsdata preserves every distinct number instead of replacing the original listing phone.
  • Phone context appears in both the lead table and the complete business record.
  • Sales teams can prioritize direct mobile contacts without losing the front-desk number.
Version 2.0

How Mapsdata Verifies Emails Before Export

Mapsdata now verifies every discovered email before delivery. Each address receives a Safe, Risky, Catch-all, Disposable, or Invalid status, so a user can decide what to send without buying a second verification tool.

New

  • Verification runs on business, owner, and decision-maker emails.
  • Every address carries its own result instead of one status for the entire business.
  • Verification is included in the normal live enrichment workflow.

Improved

  • Invalid and disposable addresses are visible before a user exports a campaign list.
  • Catch-all and risky results remain available for teams with their own sending rules.
  • Mapsdata users report bounce rates below 2% on live campaigns using verified results.
Version 1.5

What Changed When Mapsdata Launched Publicly

Mapsdata moved out of closed beta as a public Google Maps lead generation platform. One search could now return live business listings, named decision makers, contact details, website research, and export-ready records.

New

  • Anyone can create an account and run a live local-business search.
  • Public plans support different monthly lead volumes.
  • CSV export moves structured lead records into outreach and CRM workflows.

Improved

  • The public release combined search, enrichment, qualification, and export in one product.
  • Live results replaced the stale records found in a pre-built lead database.
  • The launch kept the first search available without a credit card.
Version 1.4

How Mapsdata Identifies Owners & Decision Makers

Mapsdata now enriches Google Maps listings with the person most likely to make a buying decision. The product distinguishes an owner from another senior contact instead of treating every name as the same role.

New

  • Owner names appear when Mapsdata finds a reliable public match.
  • Decision makers can include founders, partners, directors, or other senior contacts.
  • Owner and decision-maker roles use separate fields throughout the product.

Improved

  • Named contacts appear during live progress instead of only after a search finishes.
  • Role separation makes exports easier to personalize at scale.
  • Mapsdata keeps a business record even when no reliable person can be identified.
Version 1.3

What a Mapsdata Lead Record Includes

Mapsdata now opens every local business as a complete lead record. A record can contain 50+ fields across Google Maps data, people, phones, emails, website content, reviews, hours, and public social profiles.

New

  • Lead detail pages group listing, contact, website, review, and social data.
  • Saved searches keep completed Google Maps lead lists available for later review.
  • Copy controls move individual values into another workflow without opening a CSV.

Improved

  • Structured fields replace the unlabelled data dumps produced by generic scrapers.
  • Filters narrow saved searches by rating, contact availability, and other data signals.
  • Each record preserves the original Google Maps identity for reliable deduplication.
Version 1.2

How Live Google Maps Lead Extraction Works

Mapsdata now turns a business type and location into a live list of local prospects. Listings come from Google Maps at search time, then Mapsdata researches each business instead of serving a static database snapshot.

New

  • A user can search any business type in a city, state, or country.
  • Location suggestions help target a real place before extraction begins.
  • Core results include business name, category, address, rating, reviews, hours, and rank.

Improved

  • Website, phone, and public email research starts as soon as listings arrive.
  • Live progress explains which stage is running for each business.
  • The result is a structured lead list rather than a copy of the Google Maps screen.
Version 0.9

Mapsdata Closed Beta

Mapsdata opened its closed beta with one goal: remove the manual research between finding a local business and contacting the person who runs it.

New

  • The first workspace connected business type, location, and Google Maps results.
  • Early users could review local businesses without copying listings by hand.
  • The beta established one record for every business found in a search.

Improved

  • The initial workflow created the foundation for owner, email, phone, and social enrichment.
  • Durable searches made long-running local research easier to resume.
  • Only essential listing data appeared before the enrichment stages completed.